AI News

Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It’s not. The definition of ROI has simply changed. When AI was new, productivity […]

A marketer today isn’t just someone who understands the customer, the product and the market, and can creatively launch campaigns that acquire new customers. To succeed, you also need a working knowledge of technology. Cookies, pixels, CDPs, DSPs — these terms have been part of daily marketing life across companies of all sizes for more

Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers who increasingly use social platforms as research tools. For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. For more than a decade, the

Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires a holistic, lifecycle-driven approach rather than a simple marketing-to-sales handoff. In a recent strategy session, we examined what it takes to build a lead management engine today. We

Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will operate as Seismic and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the board of directors

Google and OpenAI executives just sketched out their advertising futures — and they look very different The next phase of digital advertising won’t be fought on the search results page alone. It’s shaping up inside AI chat interfaces and predictive commerce engines. This week, both OpenAI and Google offered new details about how they plan

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Add MarTech to your Google News feed.     About the author Mike Pastore is the Head of Content & Media at Third

You aren’t short on data; you’re surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th

Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the inputs, can model return and can define in advance what success looks like. AI breaks that pattern, not because it’s unpredictable, but because it compresses time. Ideas move