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Product development and analytics providers Amplitude and Statsig have gone from competitors to partners, but the arrangement is already raising questions about what customers are actually getting. Under a partnership announced in May 2026, Amplitude will take over the Statsig brand and customer base, while the original Statsig team will continue at OpenAI following OpenAI’s […]

Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free users from ever having to reach Inbox Zero again. Much like Google started answering search queries before people clicked a link, Gmail now wants AI to decide which emails matter before people even scroll through

It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands on the same topic, and you’ll often see the same framing, structure, and even examples. The reason is simple. The AI tools producing those articles are

Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is just an opportunity.” What happens

AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool. Consumer excitement declined by 7%,

Over the past few decades, digital marketing has settled into a stable system. While it spans SEO, content marketing, social media, and digital advertising, many programs have relied on a predictable core that didn’t always use every available channel. This gave digital marketers a sense of predictability and comfort. For years, teams stuck with what

Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader operational perspective can improve speed to market, conversion rates, and customer satisfaction. This is where martech practitioners can shine. Like many other professionals, we frequently work across organizational and technical boundaries.

Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people behind your company, that sets the direction and creates the value. That kind of trust exists only between humans. This level of trust can only be earned.

As a strategist, I never thought I’d say this, but we need to stop talking about blue sky. A north star is important. A roadmap to get there is critical. But the vision — regardless of whether it’s five years or five weeks out — needs to be paired with the operational and technical realities