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The biggest news in HubSpot’s July 2026 update is Agent Hub, the evolution of Breeze Studio, and the new home for every custom and templated agent in your portal. Agents that were free during Breeze Studio’s beta now consume credits. Custom Signals in Buyer Intent and the QuickBooks and Xero mapping fix round out this […]

Marketing leaders and operations teams have access to more distribution channels and creation tools than ever before. But the ability to publish at scale hasn’t made buyer attention any easier to secure. In fact, the endless volume is actively pushing audiences away. At the MarTech Conference, free and online Sept. 2, industry experts Jessica Hawthorne-Castro,

You’ve bought the best AI tools with the expectation of faster delivery, but nothing’s really changed. Marketing campaigns still take weeks, if not months, to deliver. If this sounds familiar, you don’t have a technology problem — you have an operating model problem. For the last 10-15 years, marketing departments have worked on agility to

B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% of respondents are very confident in the accuracy and completeness of their data. Yet measurement influences strategy or budgets for 88% of respondents in paid social, 87% in paid media and

Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed sale creates a fundamental problem for attribution, optimization, and ROI. The longer the cycle, the harder it is to know which marketing activity actually influenced the outcome. I didn’t train

Personalization can make the customer experience more useful, but it can also make customers wonder how much you know about them. The line comes down to whether the customer expects the personalization, sees a clear benefit, and feels comfortable with the data behind it. A few weeks ago, I was browsing online for something I

Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of Gemini’s citations pointed directly to

Attribution models never measured the full buyer journey. Marketers have spent two digital decades asking the wrong question: Where did this lead come from? A lead doesn’t come from any single activity or piece of content. It’s guided toward becoming a customer by many pieces of content, consumed across many moments, most of which your

Your marketing technology stack was likely built to answer questions about the past: What happened last quarter? Which campaigns performed best? Where did customers convert? Now, real-time AI expects answers in milliseconds — leaving MOPs and marketing leaders caught between high performance expectations and lagging legacy infrastructure. At the MarTech Conference, free and online Sept.

At a recent roundtable, one participant asked me, “How do you develop creative briefs today?” She said she had a Google Doc with a nine-page prompt for developing the brief and pasted the whole thing in at the start of every session. Then she mentioned, almost in passing, that she couldn’t get through a full