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Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September 8, qualifying political organizations can join Gmail’s Verified Sender Program. Their policy-compliant messages can reach personal Gmail accounts without Gmail’s standard spam filtering, determining whether they go to spam. But the […]

For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel near Knoxville’s airport. It had to have a customer rating of 8.5 or higher and cost less than $130 a night, including tax. I didn’t want to spend hours researching hotels, so I used Gemini. It returned 15 listings that appeared to match

What’s really holding companies back from adopting AI? This issue comes up often in my conversations with clients. Although each company is different, I can see some commonalities. I recently read a commentary by Charlene Li, a respected thought leader on AI, on why companies hesitate to adopt it. Although I didn’t agree with all

The IAB released Version 2 of its “AI Transparency and Disclosure Framework” today, updating its guidance for when advertisers, agencies, publishers, platforms, and technology companies should tell consumers that AI was used in advertising and marketing content. The framework draws a line between AI that helps create content and AI that changes what consumers could

Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently AI models recommend brands, which brands disappear despite strong SEO footprints, and which signals separate the brands that overperform from those that under-index. (Disclosure: I’m the co-founder of Fractl.)

You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises apply complex AI systems to tasks that don’t need it. As AI adoption increases, it is essential to understand the costs of running these systems and their impact on existing people and processes. The initial promises of what

LinkedIn wants you to believe it’s serious about cracking down on AI slop. To prove it, they’ve removed the button for generating AI slop and added one to call it out. “AI slop is a top priority for all of us. We really care about this,” CPO Hari Srinivasan wrote. “People come to LinkedIn to

No matter your industry, a small number of moments decide whether a browser becomes a new customer, a customer stays for the long term, or a customer becomes an ex-customer. Most journey maps fail to recognize and act on the importance of these moments. Each customer touchpoint gets a nice, neat box with an equal

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: How can martech vendors restructure their product engineering and sales pitches to focus on modular, iterative API integrations that solve immediate pain

AI is giving marketers more ways to change where money goes while a campaign is still running. Media bids, creative, targeting, channel mix, and budget allocation can increasingly be adjusted based on performance data without waiting for the next planning cycle. That shifts the value of AI from producing marketing faster to deciding where the