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Marketing leaders have never managed more customer information than they do today. Yet having access to millions of records doesn’t guarantee you actually know your customer. Privacy changes continue to restrict how data is collected and unified. Buyer interactions are scattered across dozens of disconnected platforms. On top of that, AI features are injecting a […]

Busy doesn’t mean productive. The real skill is deciding which things deserve your time and which don’t. I’m in charge of the marketing efforts for an entire business unit, which includes 200+ products distributed among four product lines. On this scale, putting in more effort isn’t a viable strategy since there’s always more work than

Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable.  Buyers were increasingly visible, engagement signals helped indicate interest, channels were manageable, and buying journeys could be observed, influenced, and measured.  Today, buyers are harder to observe, AI is reshaping discovery and evaluation, traditional measurement signals are

Companies keep buying technology to make sales and marketing teams more productive. Yet much of the workday still goes to finding information, updating systems, entering data, and handling administrative tasks. Pipedrive’s 2026 “CRM trends report,” based on a survey of 1,000 sales and marketing professionals, shows how widespread the underlying problem is. Nearly three-quarters of

You bought a tool to keep tabs on your competitors. It builds battlecards, watches their pricing pages, and pings you when they ship something. You pay for it every year. When a competitor comes up on a sales call, your reps open Claude instead. That behavior shows up in Wynter’s 2026 State of Competitive Intelligence

AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, and customer experiences can now be produced at a fraction of the previous cost and time. The productivity comes with a hidden cost. Every new AI capability adds demands around data, workflows, governance,

Ask a media buyer why their ad won a given placement at a given price, and increasingly the answer is that nobody really knows. IAB’s 2026 Digital Video Ad Spend report shows trust in inventory transparency is already fragile. Even the buying methods buyers consider most transparent, direct I/O, programmatic guaranteed, and self-serve platforms, are

The Cannes Lions Festival of Creativity 2026 wrapped in June, with some of the biggest awards going to brands that relied on product improvements to carry their message loudly and clearly. Also, several Grand Prix winners published hard business results alongside their trophies, which is rarer than it should be at an awards show built

The availability of more granular, real-time data means marketers can see performance change almost constantly. But more signals also mean more noise, and reacting to every change is a surefire recipe for failure. Marketers need to measure investments based on the value they’re supposed to create, give them enough time to work, and be ready

For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device identifiers, and deterministic conversion paths gave ops and growth leaders a clear line of sight into campaign performance. That era is fading fast. Tightening privacy frameworks, platform walled gardens, and AI intermediaries are rewriting the rules of