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Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise.  In this […]

Marketing leaders are putting more money into digital channels and customer acquisition as they look for growth in an AI-driven market, underscoring how AI is reshaping budget priorities. According to Gartner’s 2026 CMO Spend Survey, awareness and conversion activities now account for 62.6% of media spending, while digital media represents more than two-thirds of total

OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple advertisers to appear within a single sponsored placement. The move expands the amount of ad inventory available in ChatGPT while giving advertisers more opportunities to reach users during product research

Many companies are augmenting their products or services with AI and want to refresh their brands — the process of changing a brand’s image, voice, or another aspect of the business without losing its core messaging. Ideally, a brand evolves over time, changing its look, feel, and content. The intentional, consistent growth of branding over

The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox

Employee advocacy programs are among the highest-leverage growth opportunities for technical B2B organizations because they combine three things that traditional corporate marketing often struggles to achieve: trust, subject-matter expertise, and organic reach. In technical industries such as engineering, cybersecurity, healthcare technology, financial services, manufacturing, and environmental consulting, buyers trust practitioners more than polished corporate messaging.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow to move beyond static demographic rules and toward

Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they have a clear view of

The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external partner can redesign workflows, resolve governance issues, manage stakeholder complexity, or deliver sustained operational value from a platform. Martech transformation typically hits a snag

It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community.  It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster than a disco ball on New