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Today, IAB Tech Lab released new versions of its privacy standards. The move comes in response to evolving state privacy laws and the operational challenges of handling consumer data-deletion requests. The standards body released proposed changes to its Global Privacy Protocol (GPP) and finalized Version 2.0 of its Data Deletion Request Framework (DDRF). The GPP […]

What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT users’ conversations that are relevant to their products or services and promote their brand at the

What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency issue. Every customer acquired carries a cost, a revenue expectation, and an opportunity to expand. When value realization is slow or fragmented, acquisition spending becomes harder to recover, and growth

Today’s buying journey no longer begins with a Google search alone. Consumers now typically move between ChatGPT (or another AI chatbot of choice), Google, TikTok, Reddit, YouTube, LinkedIn, and influencer recommendations before they’re ready to buy. Rather than following a linear path, buyers gather information from multiple trusted sources until they feel confident making a

OpenAI is adding product carousels to ChatGPT ads, while an AppsFlyer integration lets advertisers attribute app installs, purchases, and subscriptions to them. The additions give OpenAI two capabilities needed to compete for performance budgets: shoppable ads built from product catalogs, and conversion measurement. They follow the recent introduction of automated product feeds. Product feeds become

Every week, I see articles promising the perfect AI prompt: The one that writes better emails, doubles conversions, and makes copywriting effortless. The model is new, but it’s just another version of the legendary silver bullet marketers have chased for years, the magical shortcut to success with less time and effort. I understand why it

You can build the most sophisticated signal orchestration capability in your market. You can identify target accounts with precision, track buying committees across multiple channels, and surface intent signals weeks before a competitor even knows there’s an opportunity. And then a sales representative gets a notification, waits 48 hours to follow up, calls with no

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: As brands scale text and asset generation across multiple creative and content teams, how can operations establish centralized governance, prompt libraries, and

The bar has moved, and it’s moved further than most organizations realize. A first name in a subject line used to signal effort. Now it barely registers. People no longer want effort. They want to be remembered, feel known, and be valued.  Want to lose a customer? Ask them to re-explain something they’ve already told

AI isn’t eliminating the need for marketers as much as it is changing what companies value them for. The American Marketing Association’s “2026 State of Marketing Careers Report” finds growing demand for AI skills alongside pressure on execution-heavy marketing work. The share of marketing job postings mentioning AI nearly doubled during 2025, rising from 8%