Admin

Marketers were among the first professionals to genuinely embrace generative AI. We opened ChatGPT, typed something, and got a result that was kind of amazing. We were among the first to have AI “wow” moments, and started weaving LLMs into our days. By most measures, marketing led the early adoption curve. And then, somewhere along […]

Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The solution is a more systematic approach to building workflows and campaigns. Clogged with a jumble of workflows and drafted, but never published emails, the automation environment

The reality of managing a modern marketing stack is that a shaky data foundation makes every bold campaign feel like a gamble. For the teams tasked with syncing systems and reconciling messy spreadsheets, the pressure to be perfect is a constant hurdle. The session “The confidence layer: Building data foundations marketers can trust” at the

We’re primed to spot problems and fix them, but we sometimes forget to see what’s going right. Take this example: I watched Janeen propose a new operational process to the marketing leadership team. I was impressed by her clarity, persuasiveness, and how she demonstrated value. Her proposal was unanimously accepted. Afterward, I asked her how

The buy and vibe code approach is generating a lot of buzz. But this strategy raises significant concerns around who’s accountable for maintaining platforms modified via vibe coding.  As software companies consider how to respond to this approach, they should look to proven models. Analyzing how popular open-source communities operate may offer a perspective on

Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI agents across systems such as email, ERP, and collaboration tools. The release targets a familiar problem. Companies have modernized customer-facing experiences, but those gains often stall when they hit slow, manual processes behind the scenes. Agentforce Operations is supposed to remove that friction.

Are your team’s high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do.  AI could actually help with both of these issues, for teams that play

Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a prediction from Gartner published in June 2025, based on a poll of more than 3,400 organizations actively investing in the technology. The reason cited is not that the agents do

The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms have seen a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, says the issue runs deeper

You replaced your marketing automation platform 18 months ago. Better scoring models, cleaner integrations, and a personalization engine your team had been requesting for years.  Today, campaign velocity hasn’t changed, lead quality looks the same, and your CEO is asking the same questions about marketing’s contribution to revenue. The platform likely isn’t to blame. Organizations