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Marketers have spent years defending against hackers, but the bigger risk may come from the software marketers use. Now that research has found martech vendors routinely taking companies’ customer data, marketers must put an end to it. That will require a sea change in how marketers think about vendors and solutions. It starts with understanding […]

Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic oversight needed during the technology procurement process to ensure every new investment aligns with the existing architecture. Such committees can fit into existing procurement processes.

Most market research projects don’t slow down because of survey design or analysis. They slow down in between. Questionnaires move from one system to another, and data gets exported and reformatted, reports are rebuilt from scratch, and small handoffs quietly turn days into weeks. AI-native research platforms are designed to eliminate that friction by connecting

Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The magazine has a separate version of its website that delivers sponsored content to AI crawlers from companies including Anthropic, OpenAI, and Perplexity. “There is now a layer of TIME.com

For years, B2B marketers treated attribution like a courtroom case: gather the evidence, assign credit, and prove which channel “won.” That model no longer fits how buyers behave, and likely never did. The failure is not in attribution itself — it’s the belief that a single model can explain a multi-stakeholder, multi-channel, privacy-constrained buying journey.

AI is forcing content marketing agencies to evolve or go out of business. The technology is commoditizing content production and making routine marketing assets faster and cheaper to create. To compete, agencies have to compete on something AI can’t easily replicate: judgment, creativity, and business strategy. That’s the conclusion of the study, “Technology-Enabled Democratization: Impact

For years, Google has used the E-E-A-T framework to assess the quality of web content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google recommends that content creators follow E-E-A-T principles because they signal value to searchers and align with what Google’s search algorithms are designed to reward. Another long-standing Google framework is Relevance,

Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and identify the lifecycle automations that drive more engagement, repeat purchases, and long-term growth. Even brands with experienced in-house teams often miss opportunities in their automation programs. A comprehensive audit can produce meaningful gains without increasing