AI News

The IAB Tech Lab released an updated draft of its podcast measurement guidelines that reflects how podcast consumption and advertising continue to evolve beyond traditional audio. Version 2.3 of the Podcast Technical Measurement Guidelines updates the industry’s technical framework for measuring podcast downloads, audiences, and ad delivery using server-side log data. The draft is open […]

It usually comes up on a call between the traffic recap and next quarter’s plan. A client asks whether they appear when someone types a question into ChatGPT. Most agencies still don’t have a real answer. That question is now everywhere.  In AgencyAnalytics’ 2026 Marketing Agency Benchmarks Report, based on responses from 494 agency professionals,

Campaigns are everything in marketing. Marketers’ lives are governed by briefs, calendars, media plans, budgets, kickoffs, retros, and the never-ending ancient dance of strategy to creative to legal to media to CRM to analytics, with a few emergency Slack threads thrown in for seasoning. It’s a tried-and-true marketing model that moves in big, planned waves

The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable question, but the wrong one to lead with. A brand an agent purchases is one the algorithm selected. A brand a customer asks for by name is something a brand has

Marketers aren’t struggling to adopt AI. They’re struggling to make it work. An Optimizely survey of more than 2,000 B2B marketers worldwide found that nearly half say AI is fully integrated into their day-to-day work. Yet most also spend hours every week correcting AI output, switching between disconnected tools, and compensating for processes that haven’t

A good chunk of the June 2026 HubSpot releases focused on handing AI agents more room to work: a new CLI for coding agents, Prospecting Agent opening up to every paid hub, Customer Agent picking up forms and invoice questions, and intent signals now pulled straight out of your deal notes and call transcripts instead

Marketing has to be data-driven.  The average marketing team now juggles several analytics tools, often without realizing their full potential. And marketers who use AI tools without a second thought can end up using compromised data in ways that undermine consumer confidence.  As marketers race to deploy AI-powered tools for personalization, segmentation, and content creation,

ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a clear brand leader across a series of related buyer questions, suggesting AI visibility remains highly competitive even for established companies. The study examined 1,094 U.S. categories using five common buyer prompts

While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation and messaging to timing and creative, and one other thing: Goal. I wish more organizations required marketers to identify that before building an email. It seems deceptively simple, but