Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together industry trends, consumer behavior and brand strategy tend to outperform those that focus on just one area. The challenge is that combining these inputs takes more time than most […]
A 6-step AI workflow for building better seasonal campaigns Read More »
There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef had planned. The critic is
Marketing that pleases everyone converts no one Read More »
Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is that importance and measurability are
Email delivers ROI, but many teams still can’t prove it Read More »
Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs. The increase is noticeable, but
Agents drive more ecommerce traffic, but conversions lag Read More »
The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here on MarTech. The point that runs through all of my advice is this: Your automated post-purchase workflow can build a stronger customer
The post-purchase moment where loyalty is won or lost Read More »
Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to
Canva expands into marketing automation with new acquisitions Read More »
Artificial intelligence is at an inflection point. Over the past few years, enterprises have rushed to adopt large language models (LLMs), experimenting with prompts, copilots and chat interfaces. These early wins created excitement, but they also revealed a deeper truth: while AI can generate impressive outputs, it still struggles to operate reliably within the realities
How to make AI work with context instead of prompts Read More »
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine
What to expect from the next phase of retail media Read More »
Marketing in B2B organizations is shifting. AI is compressing the cost of execution — content creation, campaign deployment, analytics, and even ABM and personalization can now be done faster with fewer people. Meanwhile, expectations for marketing performance have never been higher. Stakeholders expect not just KPI but business drivers. CEOs and revenue leaders are no
Structuring B2B marketing across 4 key resources Read More »
A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers saw a surge in popularity in the past year as developers and vibe coders alike looked to connect AI tools to data sources. An MCP acts as a
Is Adobe bringing AI-driven automation to Marketo? Read More »
