AI News

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales is rapidly increasing, according to a new report from Twilio, which found 63% of organizations in either the final or complete stages of development, and […]

Many teams position around what sounds compelling instead of what’s true. It works for a moment — demos spike and early reactions look positive. However, the gap between the pitch and the product is always evident during onboarding. That gap is where credibility breaks. A chocolate ad struck me as funny — and not in

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. The data, from Celtra’s latest Mobile Display Ad

The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T, despite the new net neutrality rules. The agency argues in court papers filed on Monday that the net neutrality rules, which were passed last week by the Federal Communications Commission, don’t “relieve AT&T of liability

At the November MarTech Conference, Greg Kihlstrom, principal at The Agile Brand, moderated “What AI and agents mean for marketing teams… Now and in the future,” a forward-looking conversation about how agent-powered organizations will reshape roles, workflows and leadership.  He was joined by Jiaxi Zhu, head of analytics at Google; Noah Dinkin, founder and CEO

October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and a long-awaited Google Drive integration that finally closes the loop between HubSpot and your shared files. From the everyday fixes you didn’t

The Cartoon Network is asking appellate judges to reject Android user Mark Ellis’s request to revive his video privacy lawsuit. The company argues that transmitting Android devices’ 64-digit identifiers — combined with names of videos that users watched — to an analytics company doesn’t violate the federal Video Privacy Protection Act. “Ellis seeks to turn

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how businesses view AI in content marketing. The experimental phase is definitely over. And that’s reshaping the entire marketing

For years, brands have tried to understand their customers through data. Dashboards multiplied, systems integrated and teams built metrics to measure the customer. Yet, most of that data still reflected how companies viewed the customer, not how customers actually experienced the brand. AI changes that balance. To generate anything relevant, it needs context defined by

Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. The Data Broker Accountability and Transparency Act (S. 668) empowers consumers to stop the use and sale of their personal information by data brokers. The measure also allows consumers to correct