AI News

A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your brand, despite its SEO-optimized product pages and paid search budget, never appears. This scenario is playing out millions of times daily across product categories, and most DTC brands remain completely […]

Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based on user preferences. Now, agentic AI can shortlist options and make purchase decisions on a consumer’s behalf. This shift moves decision-making away from the human

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous assets are impossible to find. If that sounds familiar, you’ve likely encountered

If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust in data. We often place the blame for data quality on the system, because we’re not willing to fully say the quiet part out loud: The No. 1 factor in

Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our efforts actually moving the business, or are we just getting better at taking credit? The flip side is that many of the same mistakes persist, now appearing more frequently and with

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial intelligence isn’t just a tool. It’s your customer. These AI agents work on behalf of people. They scan catalogs, compare options, initiate

The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows, optimizing landing pages, and protecting brand consistency. How can all that effort, content, and creativity go to waste? But your funnel feels it. The uncomfortable truth is that even the strongest funnel can’t save you

Today’s digital environment is unforgiving for global brands. The fallout of short-sighted strategy choices, misinformation, negative coverage and overlooked executive reputation gets amplified tenfold in search and chat. As generative AI becomes the primary interface between audiences and information, brands face a growing risk: AI systems speak based on the information they see and trust.

The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create, measure and manage email. AI was once used mainly to detect spam. Now it summarizes email content and acts as a key channel for agents. Email is becoming the connective tissue

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: “Join our webinar.” “Download our whitepaper.” “Come visit us at Booth 431.” Yawn. Nobody cares. This kind of content is completely out of