AI News

AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand user intent, evaluate context, and in many cases, act autonomously on behalf of the brand. That raises the stakes for accuracy, trust and governance. As enterprises adopt agentic architectures, MCP and A2A […]

It’s January. The budget is set, campaigns are in motion and teams are executing the plan you spent months building and defending. You think you have a solid approach, and then management asks tough questions: How are you driving impact? How do we know we are delivering incrementality? Are we sure it’s working, and why?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the difference between visible and invisible AI in customer experience, and how can marketers ensure seamless transitions between the two?

Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets AI agents connect directly to merchants and complete transactions. Alongside the protocol, Shopify is rolling out native commerce experiences across major AI platforms, including Google’s AI Mode in Search, the Gemini app, Microsoft Copilot and ChatGPT — all managed

About five years ago, I was asked to evaluate whether my company should build a customer data platform (CDP). The market pressure was intense, and clients kept asking us to integrate with the platforms they were buying. It was tempting to follow the trend.  But after digging into the use cases, the economics and the

Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance masqueraded as insight. And an entire economy was built on the comforting lie that activity equals meaning. Clean data makes something different possible.

AI is everywhere in marketing and customer experience. It’s writing emails, answering questions, generating social content and guiding product recommendations. But as automation scales, something else is becoming more valuable — something AI can’t replicate. Human connection. In 2026, the brands that win attention and trust won’t be the ones that automate the most. They’ll

The coming year had better be about improving customer experience because customers are not happy CX right now. They’re experiencing more problems and having a harder time getting help. And they are not keeping quiet about it. There is a “National Customer Rage Survey,” and just the fact that it exists should tell you a

Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as a single, interconnected machine where creation, decisioning and activation feed each other continuously. As we enter 2026, this gap between organizational structure and system architecture is becoming

As prices climb, shoppers aren’t just spending less—they’re spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini’s report, “What matters to today’s consumers 2026.” It’s not about cutting things out entirely—it’s about making budgets stretch. Source: Capgemini Research Institute, What