AI News

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and no-code […]

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free.  Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend.  The March event will follow a similar format to

Updated with details on TikTok’s new US-based ownership. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of

IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. The plan focuses on extending existing standards with new agentic and high-performance protocols, rather than creating entirely new ones, to support secure and interoperable agentic execution. To move faster, the

Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It felt like I was constantly cartwheeling from one thing to another, from the news to the stock market, the impact

I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump signed an executive order aimed at blocking U.S. states from creating their own AI laws, directing federal agencies to

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Want to ask your own question of MarTechBot? Give it a try. To increase brand visibility in large language model outputs like

They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted that cold outreach should be avoided like a half-eaten hot dog in a parking lot. And yet it persists. With the right framing — and real respect for the recipient’s time — cold email can

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI tools fit more naturally into the way you already work. From smarter lead management to cleaner admin controls, and even a few

The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $25 billion.  The deal triggered a global reorganization: more than 4,000 jobs cut (some likely happening on the very date of this publication), multiple legacy agency names retired and