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Whether attending board meetings in person or preparing the CEO for them, CMOs need strategic solutions backed by reliable data to demonstrate the impact of the organization’s marketing decisions. The board’s focus is long-term financial strength and shareholder value, so communicating at that level is critical for gaining alignment. I’ve seen marketing communications with boards

There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured on a short-term performance system, using a shrinking budget, to boost company sales before their clock runs out. Perhaps CMO should stand for chief miracle

Fraud risks are growing more sophisticated. The ANA’s Q2 2025 Programmatic Transparency Benchmark found that $26.8 billion in global programmatic media value is lost each year to supply-chain inefficiencies, fraud, and low-quality inventory.  Fraud is especially prevalent in connected TV (CTV) advertising. One of the fastest-growing channels in digital, CTV has become the newest playground

Outbound marketing has shifted from large-scale static outreach to signal or event-driven, multichannel engagement. When I was new at this and struggling to hit my numbers and looking for advice on what to do, I was told, “Just send more emails and make more dials.” Armed with that advice, I went back to my desk,

Coca-Cola and its partners are pitching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness of paid, owned, earned, and shared media on a single scale. The framework was developed through a collaboration between The Coca-Cola Company, Top Line Marketing, and Kantar. The tool was presented at a World Federation

As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space.  In this episode

CMOs are pouring money into AI, but most marketing organizations still are not ready to make those investments pay off. That’s one of the clearest findings from Gartner’s 2026 CMO Spend Survey, which found that CMOs now allocate an average of 15.3% of their marketing budgets to AI initiatives. At the same time, only 30%

I’ve been seeing something lately, and now I can’t unsee it. At first, it felt like a series of small moments. Odd, but easy to brush off. Then it kept happening. For instance, a client’s technical team was asked to provide notes to help me turn their expertise into a benefit-oriented content marketing piece. Instead,