AI News

Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within marketing, sales and service processes to provide insights into unified data, help automate processes and deliver predictive insights. Like the previous batch of AI agents Oracle announced in October 2025, there are agents for […]

With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a bold bet on where marketing automation is headed next: from static workflows to autonomous systems that can learn, adapt and improve without waiting for human input. At a time when every martech vendor is talking about AI, ActiveCampaign’s approach stands out because it’s focused

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are the most effective strategies for aligning martech, adtech, and salestech in a unified revenue stack without compromising specialized capabilities? MarTechBot’s

B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a buyer feel like they’re making a rational decision. But something is breaking underneath that framework. Software differentiation is collapsing. It’s easier, cheaper and faster than ever to build and

Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions matter, the secret sauce is understanding the context behind a person’s interaction with your brand at a given moment. A frequent traveler might visit an airline’s

Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when it’s more sophisticated, it’s a black box you can’t quite explain to stakeholders. You question whether your marketing mix model (MMM) is providing the right recommendations. You trust your incrementality tests, but

U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over half (55%) of U.S. marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%, according to 10Fold’s “The 2026 Marketing Budget Blueprint, Part II.”

Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success manager, or CSM, is one of the most important — and often underutilized — partners for marketing technology practitioners. They play a critical role in shaping the vendor-client relationship and long-term

There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your pipeline. In my role at

Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer lifetime value grows—and that’s the metric that really matters for your bottom line. At the end of the day, the more your customers trust you, the more profitable you’re going to be. You need