AI News

Google and OpenAI executives just sketched out their advertising futures — and they look very different The next phase of digital advertising won’t be fought on the search results page alone. It’s shaping up inside AI chat interfaces and predictive commerce engines. This week, both OpenAI and Google offered new details about how they plan […]

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Add MarTech to your Google News feed.     About the author Mike Pastore is the Head of Content & Media at Third

You aren’t short on data; you’re surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th

Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the inputs, can model return and can define in advance what success looks like. AI breaks that pattern, not because it’s unpredictable, but because it compresses time. Ideas move

Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and rule-based. That’s not the world we’re in anymore. Thanks to AI — especially agentic AI — marketing automation platforms are evolving into decision engines that adapt in

A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again.

Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional email that I see in my inboxes feels a little tired. Many messages look as

The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing enhancements for 2026. Mailchimp today announced platform enhancements designed to provide more avenues for merchants to connect their data and activate omnichannel campaigns. “We’ve heard so much from our customers

2026 will be an inflection point for U.S. marketers. Facing high economic uncertainty from tariff volatility and inflationary pressure, along with ever-changing consumer demands, brands need efficient, reliable growth catalysts — and marketing teams have a powerful opportunity to deliver that through affiliate strategies. Many brands today still treat affiliate marketing as a standalone effort,