AI News

Last-click attribution has long been seen as a practical way to assign value to marketing activities. It offers a clean, simple view of what appears to drive conversions. Yet that simplicity often comes at the cost of accuracy and context. In an AI-first environment, where journeys are less visible and influence often happens without a […]

AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos,

For years, enterprise content has been treated like a storage problem. Documents were organized, archived, and secured across shared drives, PDFs, presentations, and internal systems. Companies built enormous libraries of customer research, campaign data, transcripts, and institutional knowledge. The assumption was simple: if the information existed somewhere, it could eventually be found and used. In

Your marketing team isn’t confused about your martech decisions. They’ve made their own. While you’re defending the DXP you bought two years ago, or inheriting a stack from your predecessor and trying to figure out where to start, your team has already sorted it out. They know which tools work and which ones don’t. They’ve

If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia is not going out of business. But something significant is happening, and the implications for users, evaluators, and anyone who buys enterprise software from a

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: How will the Open Semantic Interchange (OSI) standard specifically impact Account-Based Marketing (ABM) orchestration across fragmented vendor ecosystems? Account-Based Marketing is, by

Product development and analytics providers Amplitude and Statsig have gone from competitors to partners, but the arrangement is already raising questions about what customers are actually getting. Under a partnership announced in May 2026, Amplitude will take over the Statsig brand and customer base, while the original Statsig team will continue at OpenAI following OpenAI’s

Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free users from ever having to reach Inbox Zero again. Much like Google started answering search queries before people clicked a link, Gmail now wants AI to decide which emails matter before people even scroll through

It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands on the same topic, and you’ll often see the same framing, structure, and even examples. The reason is simple. The AI tools producing those articles are

Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is just an opportunity.” What happens