AI News

I’ve seen how easily a single point of view can harden into truth, even when it’s only one slice of the story. In my own life, I’ve watched situations where someone presented their interpretation with confidence. That version spread because it was familiar and straightforward, not because it reflected the whole picture. People tend to […]

What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it and the 2025 edition say a lot about how AI and marketing have evolved over the last 12 months. Here are five key changes in

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We used to joke that we weren’t on the cutting edge. We were on the bleeding edge. Back then, the internet was mysterious, messy

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Manohar shares the inside story of the CDP

Holiday planning is a massive effort, not just for traditional retailers but for anyone doing business with consumers and, nowadays, even for B2B. Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials.  Right now, we’re all bombarded with deals on everything,

You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a marketing leader, you know this story. You’re investing in artificial intelligence at an unprecedented rate, yet most organizations struggle to

AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in Marketing Survey (n=103, October 2025). We identified three key actions that every marketing and martech leader needs to master now. Embrace three agent

OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: “ads feature”

Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture now. In a recent interview, Rand Fishkin said the cure for traffic loss driven by search, AI and other zero-click levers is stronger

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and engage with content is shifting