AI News

My chicken incubator could turn you into an AI leader at your company. Well, not the incubator itself. But my plan for building an AI dashboard to manage my incubator operations could be your template for teaching yourself AI skills you aren’t learning on the job right now. AI isn’t going away. You can’t afford […]

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: How can B2B brands balance the efficiency of AI-powered chatbots with the “high-touch” requirements of enterprise-level sales without alienating high-value prospects?

After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better concept than it was a product.  Vendors in and around the digital experience space, in particular, were buying up CDPs, and in some cases it was because the two vendors and their

It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and suggest the next action. You can pipe performance data into an AI assistant and get optimization recommendations back before your coffee is done. None of that is hype. These

After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a new survey from eClerx, 78% of marketing leaders say their martech stacks do not support their business goals despite significant investment over the past several years. At the

The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and health brands, the same pattern holds. Get to know the customer first, and the results follow. In today’s automated media environment, ad platforms now handle most

Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. This is the velocity trap of B2C marketing. Winning today requires a relentless volume of creative experimentation, yet building a massive in-house team to handle

Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data. Agentic CDPs, as they’re starting to be called, will add AI agents to make decisions based on that data, creating

Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces.  Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system built to simplify how businesses manage the customer lifecycle, from acquisition to prospect engagement, to driving conversion and

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine