AI News

“What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute, he never said it. Writer Simon Caulkin traced the phrase to V. F. Ridgway’s 1956 warning about measurement. Caulkin’s point was that the phrase is a warning, not a slogan. What gets measured gets managed, even when measuring […]

Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data + AI Summit in San Francisco and marks Databricks’ move into the martech market. In March, Databricks entered the security market with the announcement of its Lakewatch product.  CustomerLake gives marketers and

On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their workslop problem. They’d built a shared prompt library on Notion. They’d published a brand voice guide. They’d run AI literacy training twice. They held monthly office hours where the team’s most

Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about year one and a little less sure about year three. This is where a successful pilot turns into technical and operational debt. The agentic commerce pitches start to blur together.

Brand loyalty has long been measured through familiar signals like repeat purchases, points accumulated, and tiers unlocked, all of which reflect how people traditionally browse, compare, and return over time. Those systems were designed for a world where consumers actively made decisions at every step of the journey. That foundation is eroding as AI systems

Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company’s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across channels, including live chat, email,

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: As third-party cookies vanish and B2B journeys grow more complex, what is the role of “Marketing Mix Modeling” (MMM) vs. “Multi-Touch

Move faster. Build faster. Personalize faster. Create more content, launch more campaigns, automate more touchpoints, and prove more value with fewer resources. Now AI makes scaling almost too easy. The CMO’s next advantage lies in knowing which signals matter, which can be trusted, and how to shape growth with those signals. The enterprise is moving

Marketers have spent years asking whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger issue is whether brands are ready to support the customer expectations AI has created. According to Invoca’s “B2C Buyers Experience Report,” consumers are increasingly comfortable using genAI and agents

When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality.  Marketing routes contacts based on activity rather than account readiness. Your sales team picks up the phone to a contact who once browsed your pricing page. Meanwhile, a