AI News

AI is making its way into online retail for both consumers and sellers.  Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.  But true AI shopping agents are still rare to find, at least for now.  In this episode we’re talking to Grant […]

Much of the news in the February 2026 release notes for Adobe Marketo Engage focused on its Email Designer tool, which debuted early last year. But among the deprecations listed in the February 2026 release notes was the Marketo SEO feature. It will be deprecated as of March 31, 2026, and users who want to

Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models? This stems from a growing worry about introducing bias when building prompts and formatting queries. The bias can stem

We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to help us better connect with email subscribers.  While personalization can drive conversions, retention and growth, ultra-personalized campaigns can also feel creepy or intrusive to consumers. Do we need to scale back on

Small business teams often move faster than their tools allow. Sales, marketing and service responsibilities frequently sit with the same people, and switching between systems to find customer context slows everything down. Salesforce is trying to close that gap by bringing artificial intelligence directly into Salesforce Suites, its CRM designed for small businesses and startups.

Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives?  The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from the C-suite and one level

Are you watching your team’s creative operations buckle under mounting pressure? You’re not alone. As project complexity skyrockets and client demands intensify, creative leaders face an unprecedented challenge: scaling operations without sacrificing quality or burning out teams.  The solution isn’t working harder, rather, it’s working smarter with technology that transforms your entire content lifecycle. Here’s

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Which emerging ecommerce applications beyond the traditional CRM, analytics and CMS are becoming table stakes for B2B-focused ecommerce strategies? MarTechBot’s answer: Great

Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than