AI News

Marketers spent years obsessing over rank reports wherever their products appeared. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone saw roughly the same results for the same query. That world is disappearing. Between geography, shopping history, inventory, and platform-specific algorithms, two people can type the […]

Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping marketing strategy: what’s happening in your CMO’s life. According to a paper in the Journal of Business Research, major life events like getting married, going through a divorce, becoming a parent, losing a loved one,

The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms sent emails, but couldn’t think. You were the intelligence layer, building the workflows, scoring models, routing rules, and lifecycle logic that made the whole system

Email newsletters are making a comeback, and for good reason. The web used to revolve around communities built for niche interests and a friendly exchange of thoughts and ideas. Like a local watering hole, just online. These days, even with all the hyper-personalization happening, the web is pretty devoid of personality. Even local media is

I was researching a software platform recently when I found myself doing something I don’t remember doing nearly as often as a few years ago: questioning almost everything I was reading. The vendor content was polished, the reviews were positive, the LinkedIn posts sounded thoughtful, and ChatGPT provided a clear summary. Yet the more I

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine

For 20 years, I sat inside some of the world’s most influential companies, helping populate dashboards with data. Executives would nod, and strategies would follow. I knew where the data came from and how it was collected, and I realized it didn’t reflect people. It reflected the shadows people cast as they moved through systems

For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request before it reached them. IAB Tech Lab wants to change that. Today, the organization proposed an update to its OpenRTB SupplyChain Object, commonly known as schain, exposing both the commercial and technical journey

A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant enterprise-wide impact. This isn’t a failure of AI adoption. It’s a reflection of how organizations use AI. To take an analogy from the past, the first cars used horse carriages and simply

Today, the fight to get your brand mentioned in AI answers — a process called generative engine optimization (GEO) — should be one of the highest priorities for marketing teams. Organizations must recognize the shift in how potential customers search and the results they receive. Too many companies hope their SEO programs will also ensure