AI News

Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI agents across systems such as email, ERP, and collaboration tools. The release targets a familiar problem. Companies have modernized customer-facing experiences, but those gains often stall when they hit slow, manual processes behind the scenes. Agentforce Operations is supposed to remove that friction. […]

Are your team’s high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do.  AI could actually help with both of these issues, for teams that play

Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a prediction from Gartner published in June 2025, based on a poll of more than 3,400 organizations actively investing in the technology. The reason cited is not that the agents do

The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms have seen a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, says the issue runs deeper

You replaced your marketing automation platform 18 months ago. Better scoring models, cleaner integrations, and a personalization engine your team had been requesting for years.  Today, campaign velocity hasn’t changed, lead quality looks the same, and your CEO is asking the same questions about marketing’s contribution to revenue. The platform likely isn’t to blame. Organizations

Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches data, design, deliverability, and multiple teams. Lately, more and more businesses have been migrating to a new ESP. This is happening both because martech platforms are evolving with AI and because some ESPs are being

IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what live content means in the bidstream. The standards body announced new attributes for describing live content, along with an update to substitution macros that improves how pricing and discounts are communicated between

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: There has been significant discussion about the ‘Warehouse-native CDP.’ Can you synthesize the arguments for why a brand should use its Snowflake

Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under the conference spotlight. Sorting out which is which matters if you are trying to make real technology decisions — so here is a look at the

Contextual collaboration reflects a shift from structured interfaces to systems that interpret intent through language, behavior, and interaction. Instead of requiring users to translate what they want into filters and forms, systems can now work with context directly. As a result, experiences become adaptive rather than predefined. Relevance is shaped in the moment rather than