AI News

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are some simple AI tools marketers can build today without coding — and how can they make daily work easier? […]

I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering those messages, and I love receiving them. When email marketing is done right, there is just no better way to communicate with a prospect. And that’s a hill I

Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. The martech landscape has exploded beyond what anyone can reasonably evaluate, and every tool in it claims AI capabilities. Your email platform promises AI-powered subject line optimization. Your

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing Conference.  These strategic tensions reflect a rapidly shifting consumer landscape shaped by digital fatigue, rising expectations for personalization and growing reliance on AI agents

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at reducing setup friction and expanding access to YouTube audience data — but it also raises new questions around control and transparency. What’s changing:If Google

Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo requests last quarter. A competitor published something similar two weeks ago. Now their post shows up in AI-generated answers. Yours doesn’t

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?  Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their

Creative and marketing operations are essential to how in-house teams function. Both roles exist to increase effectiveness and efficiency so teams can deliver greater impact more consistently and with measurable accountability. But rigid org structures and low-collaboration habits often separate these functions into silos that create duplicate work, slower campaigns and missed insights. These teams

Within five years, saying your platform offers personalized recommendations will sound as dated as asking someone to rewind the tape. Personalization has already shifted from competitive differentiator to baseline expectation — and the transition is moving faster than most marketing teams realize. The evidence is already visible: 61% of consumers will abandon brands that miss