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More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released today at the Gartner CSO & Sales Leader Conference, 70% of B2B buyers prefer a digital, self-service buying experience, and nearly half use generative AI tools to research […]

Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the “quantity over quality” era of spam

GA4 now includes a dedicated “AI Assistant” channel that automatically tracks visits coming from tools like ChatGPT, Gemini, and Claude. The update removes the need for marketers to build custom regex filters or complicated channel groups just to isolate AI-driven traffic. When someone clicks through to your site from a supported AI assistant, Google Analytics

The rules for AI-assisted recommendations have changed. When evaluating brands, AI engines focus less on marketing narratives and more on customer experience (CX). Many brands still approach AI visibility as an SEO problem. The existing playbook emphasizes tactics such as optimizing content for machine-readability, building third-party authority, and structuring data so models can parse it

Vibe coding makes it easier than ever for marketers to replace SaaS tools with something they build themselves. However, easy doesn’t mean good, and the trade-offs are showing up quickly in performance, security, and long-term maintenance. The appeal is obvious. Startups report cutting initial development costs by 50% to 70% when they build with AI

Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams still tend to manage martech through disconnected projects and expanding tool stacks. Today’s enterprise marketing and creative environments are no longer mere collections of tools.

Most AI strategies I see right now are built around one thing: predicting the future. Companies spend months building plans. They forecast where AI will be in two years. They get everyone to agree. They get sign-off. They launch. By then? Something’s already changed.  The biggest problem with AI is that it’s not moving in

The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. We mined the transcripts and watched the sessions and chose 10 insightful quotes from the day’s discussions. “The value exchange isn’t really a one-time thing at the point of collection.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: With the rise of consumer AI agents, how can B2B marketers ensure their white papers and technical documentation are “AI-discoverable” for

Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant.  But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI. LiveRamp is a data collaboration