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It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, […]

\ Salesforce today announced Headless 360, an API-first system designed to make its software easier for AI agents to use.  At a high level, Headless 360 allows agents to access data, workflows and logic without relying on a traditional user interface. That lets AI agents execute tasks in the background, rather than requiring users to

When a client calls about a damaging search result, you might typically default to one of two responses: “we can suppress it” or “there’s nothing we can do.” Both skip the middle ground — where Google’s removal tools live. Google provides tools to remove or deindex content from search results. They’re underused, frequently misunderstood, and

I spent 20 years training as a high-level brand marketer at companies like IBM and Mastercard. By every traditional metric, I was successful. I had the titles, the budgets, the seats at the table. Yet for two decades, I was operating miles away from actual revenue. I wasn’t an architect of business growth. I was

Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? That’s what we, in partnership with Scott Brinker, editor of Chiefmartec, and MarketingOps.com, aim to find out with the 2026 State of Your Stack survey. Every year, marketers tell us what’s actually in their stacks, what’s working,

Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads operate separately, which adds unnecessary

Brand investment has always paid off in the long run. We’ve known this for decades. What’s changed is that AI now requires brand clarity for surfaceability. Which means there is a serious penalty and a new permanence for getting it wrong. I ran a thought experiment using Claude.ai with three real companies, each representing a

CreativeOps buyers are increasingly being offered a very attractive proposition: fewer tools, fewer handoffs, fewer vendor relationships and one cleaner operating environment across the production ecosystem. But is it just marketing misdirection? On the surface, the offer makes sense. Most creative and marketing ops leaders have spent years managing the opposite: too many point solutions,

I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, so that made sense, to a point. But editorial didn’t just influence content. They had veto power over sales and marketing. I remember instances where advertising was pulled from one