Admin

Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant.  But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI. LiveRamp is a data collaboration […]

A few weeks ago, I was reading OpenAI’s launch post for workspace agents when one detail stood out. They described the state of most enterprise AI adoption as “scattered prompts and half-built workflows” accumulated over two years. That’s a reality check straight from the company that triggered the AI boom in the first place. Despite

For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company. Even performance marketing, for all its mathematical confidence, still revolved around a fundamentally human premise: somewhere on the other side of the screen sat a person making

Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing more work. It’s enabling creative

For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is Changing B2B Content Strategy.” Instead

“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call. The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand is your promise of value,

Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale is still a challenge; fewer than 10% of brands sustain strong brand cohesiveness across their complete product and channel portfolios. The problem with most martech stacks is

Whether attending board meetings in person or preparing the CEO for them, CMOs need strategic solutions backed by reliable data to demonstrate the impact of the organization’s marketing decisions. The board’s focus is long-term financial strength and shareholder value, so communicating at that level is critical for gaining alignment. I’ve seen marketing communications with boards

There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured on a short-term performance system, using a shrinking budget, to boost company sales before their clock runs out. Perhaps CMO should stand for chief miracle