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Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped by something we don’t often […]

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What framework should a marketing team use to audit Generative AI outputs for brand voice consistency and copyright compliance before they reach

Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together industry trends, consumer behavior and brand strategy tend to outperform those that focus on just one area. The challenge is that combining these inputs takes more time than most

There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef had planned. The critic is

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is that importance and measurability are

Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs. The increase is noticeable, but

The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here on MarTech.  The point that runs through all of my advice is this: Your automated post-purchase workflow can build a stronger customer

Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to

Artificial intelligence is at an inflection point. Over the past few years, enterprises have rushed to adopt large language models (LLMs), experimenting with prompts, copilots and chat interfaces. These early wins created excitement, but they also revealed a deeper truth: while AI can generate impressive outputs, it still struggles to operate reliably within the realities

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine