Admin

Your branded SERP is a landing page you don’t control.  When a prospect, hiring manager, or journalist searches your name — or a client’s — Page 1 of Google speaks first.  A negative result near the top doesn’t just cost clicks; it reframes every result beneath it. In a previous article, I covered Google’s removal […]

Marketing teams are usually the first to test new ways of working: new channels, attribution models, content formats, and growth experiments. AI should follow the same pattern. Paid channels are getting more expensive, budgets are tighter, and teams are under pressure to produce more without adding headcount.  AI fluency isn’t the only answer to that

Yelp is licensing its reviews, ratings, photos, and other local business information to OpenAI, bringing its content directly into ChatGPT responses, according to Axios. The partnership gives ChatGPT another source of real-time local business information as AI assistants compete more directly with traditional search engines for everyday consumer queries. When users ask ChatGPT for local

AI has become a mainstream shopping research tool faster than any channel that came before it. Here’s the data that matters for marketers and that can help you make arguments for getting your organization AI-ready. The following stats are drawn exclusively from reports published in 2026 and are organized by what each tells us about

Even in the age of AI, dashboards remain central to how marketers engage with DSPs and plan their advertising campaigns.  In announcing its Ivy Studio advertising hub today, StackAdapt put forth a vision for advertising’s future, where AI agents help marketers turn business objectives into business outcomes.  Ivy Studio is built on Ivy, StackAdapt’s AI

That killer move you launched on Claude Monday is live. By the weekend, half the market has it. You’re back to being the same as everyone else. The models are lifting everyone. They’re also making everyone easier to imitate. That’s excellent economics for the frontier labs. For everyone building on top of them, it creates

AI is exposing composability’s next frontier. We used to compose software. Now we’re beginning to compose intelligence and, ultimately, organizational structures. Composability is the LEGO of technology. It enables marketing teams to create capabilities around the customer experience. That may sound subtle, but it fundamentally changes the role of the martech stack. AI pushes composability

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What are the five essential applications ecommerce marketers need to succeed for the holiday season? A: Operating a successful peak-season retail strategy

ChatGPT Ads expanded its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation, continuing its push toward serving performance marketers. The update introduces several features advertisers have come to expect from mature advertising platforms, including conversion-optimized bidding, mobile measurement integrations, and bulk campaign management. The biggest addition is conversion-optimized cost-per-click

A lot of companies say they use human-in-the-loop (HITL) to review AI output, and they say it in a way that means, “We’re not like the others.” There’s good reason for this. Even the most gung-ho AI user has to admit that LLM-based systems can, at best, be inventive and, at worst, downright wrong. But