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AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in Marketing Survey (n=103, October 2025). We identified three key actions that every marketing and martech leader needs to master now. Embrace three agent […]

OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: “ads feature”

Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture now. In a recent interview, Rand Fishkin said the cure for traffic loss driven by search, AI and other zero-click levers is stronger

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and engage with content is shifting

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it.  Today’s most innovative companies are leveraging AI to transform passive consumers into active collaborators, empowering each person to play a role in shaping their own

Every vendor right now is selling a version of the same dream: AI agents that automate campaign execution, write content, optimize performance and orchestrate entire workflows while you sleep. Marketing leaders are buying in fast, but there’s a problem. According to Gartner’s 2025 survey of martech leaders, 81% are piloting or actively using AI agents.

Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over last year’s pace, according to new Adobe Analytics data. What’s fueling the early spend? A potent mix of strategic early discounts, mobile convenience,

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, the gap between what AI appears to know and what it can responsibly recommend is becoming a real risk — especially when decisions carry social

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are some simple AI tools marketers can build today without coding — and how can they make daily work easier?