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Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to address a specific marketing challenge.  Here are six under-the-radar solutions that can help you in 2026 — and no, I’m not getting […]

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, especially for B2B brands, has been modest enough to stave off the rapidly inflating engagement costs of channels like Google, Meta and

For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars.  All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts.  AI

AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, planning, analyzing and learning, according to a report by AI SEO agency Dejan. In 2026, optimizing for AI means understanding how users actually

We’ve updated this guide with information on LinkedIn’s new reserved ad format and the personalization and AI ad creation tools. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put

Most martech teams I spoke with this year admitted the same thing. They weren’t sure whether their stack was genuinely flawed or whether they never learned how to judge it. That uncertainty is the real source of friction. When people can’t distinguish between workable and harmful complexity, everything starts to blur. Features get duplicated, journeys

The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath all that fragmentation, Google’s new Holiday Essentials 2025 report reveals something deeper. People aren’t just behaving differently. They’re thinking differently. If you’ve followed

Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers. AI hallucinations are a significant

Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by 70% of marketing teams. Customer service chatbots are now commonplace. McKinsey projections show that by 2028, roughly $750 billion in consumer spend will flow through AI-powered search, with 20%–50% of traditional

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools