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As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a quiet shift is challenging enterprise control and governance — the rise of shadow DAMs. These systems mimic core DAM functions yet operate outside official frameworks. This year, the […]

A marketing technology company fielded a study that — SURPRISE! — found that marketing technology has grown and impacted the lives of CMOs. Said a story on the study: “About half (49%) of respondents think that their responsibilities will continue to rely on marketing technology the same amount in the next five years, while 38%

At the November MarTech Conference, Molly St. Louis, co-founder of Mosaic Group Media, led a session on building and scaling AI-assisted content operations — without losing control of brand, process, or risk. The panelists for the discussion were A. Lee Judge, co-founder and CMO, Content Monsta; Angela Vega, director of capabilities and operations, Expedia Group;

The creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing SAN FRANCISCO–(BUSINESS WIRE)–Sep. 3, 2025– Here’s the hard truth for marketers: the funnel isn’t flowing. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250903235293/en/ HubSpot introduces the Loop, a new playbook for

Every once in a long while, I write a column that I know would be highly controversial if published — so I send it to my editor and a couple of other folks I trust and ask them for their reactions.  Often they suggest just a few minor fixes like “OMG, you have to kill

Mid-market companies are seeing slow adoption of AI, according to a new report from Intuit Mailchimp. The report, “The Marketing Equalizer: Leveraging AI for Mid-Market Growth,” (registration required) defines mid-market companies as those with 10 to 499 employees.  Among its findings: More than half of mid-market companies operate with 10 or fewer marketing staff. 98%

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes

It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 — purportedly identifying the best people in their jobs, in that industry, who are under the featured age limit. Most of the lists are highly subjective and often overlook a