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Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and rule-based. That’s not the world we’re in anymore. Thanks to AI — especially agentic AI — marketing automation platforms are evolving into decision engines that adapt in

A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again.

Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional email that I see in my inboxes feels a little tired. Many messages look as

The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing enhancements for 2026. Mailchimp today announced platform enhancements designed to provide more avenues for merchants to connect their data and activate omnichannel campaigns. “We’ve heard so much from our customers

2026 will be an inflection point for U.S. marketers. Facing high economic uncertainty from tariff volatility and inflationary pressure, along with ever-changing consumer demands, brands need efficient, reliable growth catalysts — and marketing teams have a powerful opportunity to deliver that through affiliate strategies. Many brands today still treat affiliate marketing as a standalone effort,

Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within marketing, sales and service processes to provide insights into unified data, help automate processes and deliver predictive insights. Like the previous batch of AI agents Oracle announced in October 2025, there are agents for

With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a bold bet on where marketing automation is headed next: from static workflows to autonomous systems that can learn, adapt and improve without waiting for human input. At a time when every martech vendor is talking about AI, ActiveCampaign’s approach stands out because it’s focused

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are the most effective strategies for aligning martech, adtech, and salestech in a unified revenue stack without compromising specialized capabilities? MarTechBot’s

B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a buyer feel like they’re making a rational decision. But something is breaking underneath that framework. Software differentiation is collapsing. It’s easier, cheaper and faster than ever to build and