Admin

Each time I read that as a consumer I am “on a journey through the funnel,” I suddenly feel exhausted. Not just from the “journey” either, but from the increasingly tired notion that each time I buy something I go through various “stages” of abstract notions like “awareness” and “desire” before I slap down my […]

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains

Loyal readers will recall with fondness that I wrote recently about Dumb-Assed Ideas and how they somehow get to market despite being reviewed and approved by adults who ought to know better. Here is one that could be headed for the Dumb-assed Hall of Shame. Royal Mail is the primary postal service for the U.K. (think

I just returned from Cannes Lions with a slight aversion to the Carlton terrace (in one day,  eight hours straight, 12 meetings and more bottles of wine on the bill than could possibly have been consumed!), a wonder at the amount of different attention-seeking marketing techniques (from Bentleys to helicopters) and a single unanswered question

The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey orchestration is evolving into a dynamic, adaptive AI-powered ecosystem that responds to individual context, anticipates consumer needs and blurs the lines between the digital and physical experience.

Umair Haque, the director of the Havas Media Lab, “which has a charter to develop experiments with venture capitalists, start-ups, and clients to find new ways of reaching consumers in digital channels,” has written (in a personal blog apparently not related to Havas)  a provocative argument against the sharing economy, which he calls the Servitude Bubble.