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One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers. Marketers are being bombarded with advice and recommendations on how to run generative engine optimization […]

Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On paper, they look highly active. In reality, they may be a composite of

Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content or that 12 emails in six weeks will generate MQLs. We publish, promote and then stare at dashboards and ask, “Why didn’t this land?” Open rates dip.

Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to give teams the info to turn every billing question, service visit and quote request into an opportunity to increase customer loyalty and upsell.  Telecom needs new ways to

This article was co-authored with Lucas Walshe, digital analytics consultant at fifty-five. Privacy is becoming increasingly important in the U.S. With more than 20 states now enforcing privacy laws, companies face a patchwork of regulatory requirements, further complicated by limited case law and formal guidance. However, the state leading the way — California — has

Did you know technical debt costs global enterprises approximately $400 million annually? It’s a staggering amount of money, and that debt arises from — among other things —  a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems.  Technical debt can accumulate practically anywhere in

AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content output, but users still arrive

Marketing organizations have never had more visibility into performance. Dashboards track campaigns in real time, attribution models connect touchpoints to revenue and project management systems quantify output, timelines and cost efficiency with precision. Yet when it comes to creative work, measurement often narrows instead of expands. Creative teams are typically evaluated by throughput — how

Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the

A client I’ve been creating online content for recently asked me to shift priorities. Instead of writing for traditional SEO first, they want me to focus on AEO first, with SEO as a secondary consideration. I understand the logic. Discovery is changing. Content isn’t just competing for blue links anymore. It’s competing to be cited