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In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How should B2B organizations architect data governance and consent models to support full‑funnel AI applications across marketing and sales systems? MarTechBot’s answer: […]

The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot or the most cinematic brand anthem. It was a pointed message embedded in one of the game’s most self-aware ads. In attempting to position itself against a rival, Claude revealed a line the

Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal in Salesforce’s latest State of Marketing report. The AI revolution in marketing is already operational. Nearly 4,500 marketers surveyed globally confirm that expectations are rising faster than most

Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say we can’t afford to be so soft anymore. I couldn’t disagree more, and I urge my fellow marketers not to abandon these values. The COVID-19 pandemic showed us how important they are. With the turmoil

HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, acquired creator-led entrepreneurship brand Starter Story. Financial terms were not disclosed. Starter Story, founded in 2017 by software engineer Pat Walls, has quietly become a video-first powerhouse in the founder economy. The

When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging that lacked personalization. Six months in, the impact is deeper than we expected. Unsubscribe rates are up an average

Last quarter, a B2B SaaS marketing team ran a full content audit. They hired a strategist, surveyed customers and spent three months building a messaging framework from scratch. Meanwhile, their customer success manager had a Slack channel packed with verbatim quotes from customers explaining exactly why they bought. Their CRM had deal notes where reps

Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media mix modeling (MMM) are no longer optional. Yet many teams are still stuck. Not because they don’t understand measurement, but because they don’t know how to act when the data isn’t

We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and complex execution are being automated, leaving behind the creative, strategic and human-centered work that actually drives business value. This is what we got into marketing

Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a sales rep, they expect you to remember their history and respect their time. When that doesn’t happen, it isn’t just a technical glitch — it feels like a broken promise. We know