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Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? That’s what we, in partnership with Scott Brinker, editor of Chiefmartec, and MarketingOps.com, aim to find out with the 2026 State of Your Stack survey. Every year, marketers tell us what’s actually in their stacks, what’s working, […]

Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads operate separately, which adds unnecessary

Brand investment has always paid off in the long run. We’ve known this for decades. What’s changed is that AI now requires brand clarity for surfaceability. Which means there is a serious penalty and a new permanence for getting it wrong. I ran a thought experiment using Claude.ai with three real companies, each representing a

CreativeOps buyers are increasingly being offered a very attractive proposition: fewer tools, fewer handoffs, fewer vendor relationships and one cleaner operating environment across the production ecosystem. But is it just marketing misdirection? On the surface, the offer makes sense. Most creative and marketing ops leaders have spent years managing the opposite: too many point solutions,

I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, so that made sense, to a point. But editorial didn’t just influence content. They had veto power over sales and marketing. I remember instances where advertising was pulled from one

Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped by something we don’t often

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What framework should a marketing team use to audit Generative AI outputs for brand voice consistency and copyright compliance before they reach

Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together industry trends, consumer behavior and brand strategy tend to outperform those that focus on just one area. The challenge is that combining these inputs takes more time than most

There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef had planned. The critic is

Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is that importance and measurability are