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AI has quickly moved to the center of customer experience strategy. Many organizations now see predictive models, AI-driven personalization and unified data platforms as the long-awaited answer to persistent CX challenges. AI introduces real new capabilities. But before we assume it fundamentally changes customer experience, it helps to separate what’s truly new from what remains […]

If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data Report” shows that while leadership is pushing hard for AI adoption, most marketing teams are still figuring out how — or whether — to use it effectively.

If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term tactics rather than pivot toward a holistic strategy aligned with general marketing principles. Despite the frustrating landscape, we must stop focusing on outdated hacks and shift our thinking

I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a target account. I stare and think about what I can say that will cut through the noise, disrupt the pattern and get him to respond. My go-to strategy

Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was the bottle. Designed with accessibility in mind, the easy-to-use packaging quickly became the story, sparking conversations and praise from accessibility advocates and

The best sales consultants don’t just give you answers — they ask better questions. They challenge your assumptions, map your entire revenue architecture and force you to confront the gaps between where you are and where you need to be. But what if you could bottle that expertise? What if those same frameworks, diagnostic questions,

Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer because your systems didn’t recognize them across channels. These aren’t edge cases. They’re symptoms of broken identity data. In 2026, with 54% of mobile impressions and 36% of

We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel at the MarTech Conference — moderated by Janet Driscoll Miller, president and CEO at Marketing Mojo — highlighted that visibility isn’t disappearing; it’s just moving. Sara Resnick, global lead of

Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers.  The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds. Many

If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article. I’m getting bombarded with brand marketers’ questions about how to get AEO traction these days.