AI News

HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, acquired creator-led entrepreneurship brand Starter Story. Financial terms were not disclosed. Starter Story, founded in 2017 by software engineer Pat Walls, has quietly become a video-first powerhouse in the founder economy. The […]

When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging that lacked personalization. Six months in, the impact is deeper than we expected. Unsubscribe rates are up an average

Last quarter, a B2B SaaS marketing team ran a full content audit. They hired a strategist, surveyed customers and spent three months building a messaging framework from scratch. Meanwhile, their customer success manager had a Slack channel packed with verbatim quotes from customers explaining exactly why they bought. Their CRM had deal notes where reps

Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media mix modeling (MMM) are no longer optional. Yet many teams are still stuck. Not because they don’t understand measurement, but because they don’t know how to act when the data isn’t

We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and complex execution are being automated, leaving behind the creative, strategic and human-centered work that actually drives business value. This is what we got into marketing

Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a sales rep, they expect you to remember their history and respect their time. When that doesn’t happen, it isn’t just a technical glitch — it feels like a broken promise. We know

The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us.  HubSpot kicked off 2026 with a batch of updates that feel intentionally practical. January’s releases focused on smoothing out the parts of HubSpot teams touch every day: workflows, lifecycle stages, segmentation, reporting and

If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content marketing job listings shows a profession in the middle of a structural shift. Companies are no longer hiring content marketers just to produce assets. They want them

The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t give you perfect answers, but it will help you move from stuck to getting started faster. I’ve run this process through ChatGPT, Claude and Gemini. The outputs

SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a core enterprise capability across the company’s portfolio.  But it’s not just a name change, Joanna Milliken, head of SAP Engagement Cloud, told MarTech.  “With Engagement Cloud, we really