AI News

If you Google “should agencies own ad accounts,” you’ll find plenty of advice saying agencies should never own client accounts. These arguments typically frame agencies as gatekeepers trying to lock clients in. In some cases, that may be true. But account ownership is not just about control. It is primarily a question of financial logistics, […]

Last year, I wrote about the gap between martech promises and results. The questions I raised about revenue attribution, process dysfunction and team readiness have gotten sharper. Because now there’s an expensive new variable: AI that promises to fix everything yet struggles to prove it fixes anything. Agentic AI is the buzzword of the moment.

The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history. For the past five years, the survey found marketing automation platforms (MAPs) were the most-replaced tool in the martech. But in 2025, the survey found

Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you whether your email program is actually working. They tell you how people interacted with the email message, not whether the email generated

For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers are becoming less useful — not just because of privacy changes, but because mailbox providers (MBPs) are now judging emails the way users do: based on engagement, trust and intent. That shift is forcing marketers

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real skills. Neither one determines whether a marketing team gets genuine value from AI or just produces polished outputs that nobody trusts. What determines value is context. Specifically, who builds it, who

Your marketing team likely creates a steady stream of valuable documents. Research reports, customer interviews, strategy decks, campaign summaries and competitive analysis all help you better understand your customers and market. Each one contains insights that can shape messaging, campaigns and product strategy. A new class of AI tools is changing how you use that

As AI reshapes marketing, teams angling for a competitive edge must learn to use these new tools not just quickly, but effectively. Instead of counting logins or prompts, leaders need to recognize and cultivate the small minority of employees whose behaviors with AI actually drive impact. New research shows that while most employees now use

It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s office, with rows of filing cabinets and card indexes, spoke to a very different attitude toward data. You kept what you absolutely, positively knew you were going to need

You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story. Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to