AI News

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream media largely overlooked. Let’s start with the firing of the agency behind the rebrand. Prophet — founded by Scott Galloway […]

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in.  Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in Asia to offer ideas and inspiration for the rest of the world. (Sneak preview: You’ll notice a lot less reliance on email.) China’s B2B marketing runs

I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens to reflect on whatever is occupying my attention at the moment. It’s not as relaxing as sipping a cocktail under a hot Caribbean sun, but

Salesforce is expanding the capabilities of its Agentforce 360 Platform with new observability tools designed to give organizations real-time visibility into AI agent performance. The update, announced today, aims to help companies scale their use of AI agents with greater confidence, transparency, and control. As AI-powered agents assume more customer-facing and operational roles, the need

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even with sophisticated data tools and analytics platforms, many marketing teams struggle to make a compelling financial case for additional funding.

Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once relied on are eroding fast, from how teams operate to how brands earn trust and drive growth,” Sharon Cantor Ceurvorst and

Leading SEO platform Semrush is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory and shareholder approvals. Semrush acquired Third Door Media, publisher of MarTech, in October 2024 What Semrush is

Our industry is rushing headlong toward an AI-powered future. The promise is captivating: intelligent systems that can predict market shifts, personalize customer experiences and drive unprecedented growth. Yet in that race, many organizations are short-changing or even skipping a critical first step. They are building sophisticated engines but trying to run them on unrefined fuel.

“We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines.”  This quote — shared by Zach Hoogerland, senior director of marketing operations and analytics at Rubrik — at MOps-Apalooza summarizes what it means to work in marketing operations today.  This year marked the