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In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new spec introduces a standardized way for supply-side platforms (SSPs) and demand-side platforms (DSPs) to sync deal data—cutting down on the manual errors that often derail […]

Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold.  Words are a vehicle for connection, for understanding and for inspiration. A single change in phrasing can turn flat marketing speak into something that grabs attention, shifts perspectives and drives action. Below are the

They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers looked good. Revenue for the quarter was $10.3 billion, up 9% year over year. The company raised its full fiscal year 2026 revenue guidance

I’ve seen how easily a single point of view can harden into truth, even when it’s only one slice of the story. In my own life, I’ve watched situations where someone presented their interpretation with confidence. That version spread because it was familiar and straightforward, not because it reflected the whole picture. People tend to

What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it and the 2025 edition say a lot about how AI and marketing have evolved over the last 12 months. Here are five key changes in

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We used to joke that we weren’t on the cutting edge. We were on the bleeding edge. Back then, the internet was mysterious, messy

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Manohar shares the inside story of the CDP

Holiday planning is a massive effort, not just for traditional retailers but for anyone doing business with consumers and, nowadays, even for B2B. Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials.  Right now, we’re all bombarded with deals on everything,

You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a marketing leader, you know this story. You’re investing in artificial intelligence at an unprecedented rate, yet most organizations struggle to

AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in Marketing Survey (n=103, October 2025). We identified three key actions that every marketing and martech leader needs to master now. Embrace three agent