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Nearly everyone attached to a microphone at a conclave having anything whatsoever to do with advertising feels somehow compelled to say at some point that their mission in life is to “serve the right ad, to the right person, at the right time.” It has become the industry mantra for the 21st century, with the […]

You have probably never heard of Tele-Media Corporation and its affiliates, but according to its Web site, the company has “grown from a single system cable operation into one of the industry’s largest privately held communication companies, focused on broadband cable and radio broadcasting.” This company happens to be the cable and Internet provider for

I am not a big hockey fan because 1) I grew up in the South, where when it got cold you went inside and drank bourbon until it warmed up again in March; and 2) one of my kids played travel hockey, which was a hellish life of weekend tournaments 300 miles away and 5

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, “I copy my notes into ChatGPT, get a response and paste it back into

Each time I read that as a consumer I am “on a journey through the funnel,” I suddenly feel exhausted. Not just from the “journey” either, but from the increasingly tired notion that each time I buy something I go through various “stages” of abstract notions like “awareness” and “desire” before I slap down my

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains

Loyal readers will recall with fondness that I wrote recently about Dumb-Assed Ideas and how they somehow get to market despite being reviewed and approved by adults who ought to know better. Here is one that could be headed for the Dumb-assed Hall of Shame. Royal Mail is the primary postal service for the U.K. (think

I just returned from Cannes Lions with a slight aversion to the Carlton terrace (in one day,  eight hours straight, 12 meetings and more bottles of wine on the bill than could possibly have been consumed!), a wonder at the amount of different attention-seeking marketing techniques (from Bentleys to helicopters) and a single unanswered question