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Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers. AI hallucinations are a significant […]

Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by 70% of marketing teams. Customer service chatbots are now commonplace. McKinsey projections show that by 2028, roughly $750 billion in consumer spend will flow through AI-powered search, with 20%–50% of traditional

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools

For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between channels, self-educating via digital content and often engaging sales late, if at all. As buyers became harder to corral into a predictable path, marketers

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What’s the biggest shift in marketing tech and media beyond AI — and how should marketers adapt right now? The most

In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also highlights a more profound shift. As AI takes over tasks, the need for real strategic thinking only intensifies. We’ve seen industry upheavals before

Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and integration continue to hinder teams in their efforts to make more informed decisions. Nearly two-thirds of the respondents to MarTech’s 2025 State of Your Stack survey said they suffered

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance and ROI, while nearly half

Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental management, cybersecurity and similar sectors are often viewed as dry, overly stoic or difficult places to employ creative tactics — though that isn’t true at all. Before teams can

Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee handing in her resignation, the loss stings.  But here’s the upside: win-backs can be far more potent than acquisitions. People who return — employees