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Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?  Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their […]

Creative and marketing operations are essential to how in-house teams function. Both roles exist to increase effectiveness and efficiency so teams can deliver greater impact more consistently and with measurable accountability. But rigid org structures and low-collaboration habits often separate these functions into silos that create duplicate work, slower campaigns and missed insights. These teams

Within five years, saying your platform offers personalized recommendations will sound as dated as asking someone to rewind the tape. Personalization has already shifted from competitive differentiator to baseline expectation — and the transition is moving faster than most marketing teams realize. The evidence is already visible: 61% of consumers will abandon brands that miss

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience and how consumers actually experience it. According to Invoca’s “B2C AI Marketing Impact” report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree.

This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about affording gifts — yet total retail sales are expected to hit an all-time high. On the one hand, sentiment surveys paint a picture of a financially strained shopper. Nearly half of Americans (47%)

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream media largely overlooked. Let’s start with the firing of the agency behind the rebrand. Prophet — founded by Scott Galloway

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in.  Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in Asia to offer ideas and inspiration for the rest of the world. (Sneak preview: You’ll notice a lot less reliance on email.) China’s B2B marketing runs

I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens to reflect on whatever is occupying my attention at the moment. It’s not as relaxing as sipping a cocktail under a hot Caribbean sun, but