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BE Toons: Advertising agency brainstorms resemble war rooms, fueled by caffeine and diverse personalities. Despite the absence of hierarchy, egos often hinder the creative process, leading to the demise of promising ideas. The true challenge lies in overcoming the need to claim ownership, fostering collaboration, and recognizing that creativity transcends job titles, ultimately celebrating talent.…

In a tribute to his late mentor, Diwan Arun Nanda, a former protégé reflects on their 31-year relationship. He shares how Nanda was more than a boss, becoming a guru and father figure who quickly spotted and rewarded talent. The author recounts his own rapid rise in the company, highlighting Nanda’s integrity, courage in the…

Consumer Trends: A groundbreaking study by Hakuhodo India reveals significant societal shifts in urban India, showcasing new consumer behaviors and evolving emotional connections. Discover how optimism, friendships, and self-prioritization are transforming relationships and consumption patterns. Source

A new study reveals that a small number of residential societies in Gurgaon are home to the majority of the city’s affluent buyers, highlighting the need for targeted marketing strategies for businesses. Source

Explore how brands fight for consumer attention in just three seconds on store shelves through innovative packaging strategies, colors, and celebrity endorsements. Discover the art of the three-second war in marketing. Source