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It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star Wars starfighters — X-wings, B-wings, A-wings. The whole alphabet soup. Ten years ago, I would have bought that shirt on sight. This time, I realized I didn’t […]

Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI Inside

As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care. Consumers no longer need 20 tabs, comparison tools or nights spent researching. Increasingly, all they need is a prompt — “book me the best option,” “find a

Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI‑driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale enterprise capabilities and event management expertise with Goldcast’s ability to turn live event moments into ready-to-use video assets and engagement insights across channels. In a blog post, Goldcast’s

Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need the ICP for focus and the persona for message — and both must work together inside the martech stack. Why strong ICPs still fall short in practice It’s

The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction.  The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly 700% in the past year,

As martech practitioners straddle the line between marketing and IT they take on work that touches both worlds. Quality management — including quality assurance (QA) and user acceptance testing (UAT) — is one of those disciplines where practitioners provide significant value no matter where they sit on the org chart. Martech is a team sport

Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. According to “The 2026 Marketing Intelligence Report” (registration required) from marketing intelligence platform Funnel and Ravn Research, 72% of in-house marketers and 55% of agency marketers say they’re overwhelmed

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. Leaders feel the shift in their daily work, yet productivity numbers stay stubbornly flat. In the 1980s, economist Robert Solow captured this tension perfectly: “You can

The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing — and often fragmented — part of the digital advertising landscape. The portfolio outlines six core ad formats for connected TV: Pause, Menu, Screensaver,