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Every once in a long while, I write a column that I know would be highly controversial if published — so I send it to my editor and a couple of other folks I trust and ask them for their reactions.  Often they suggest just a few minor fixes like “OMG, you have to kill […]

Mid-market companies are seeing slow adoption of AI, according to a new report from Intuit Mailchimp. The report, “The Marketing Equalizer: Leveraging AI for Mid-Market Growth,” (registration required) defines mid-market companies as those with 10 to 499 employees.  Among its findings: More than half of mid-market companies operate with 10 or fewer marketing staff. 98%

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes

It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 — purportedly identifying the best people in their jobs, in that industry, who are under the featured age limit. Most of the lists are highly subjective and often overlook a

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people

Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of mobile users would rather text you than talk to you. And that the 99% of Americans with cell phones spend 26 minutes per day texting, and only six minutes on calls.

Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue — 14% of the global ad spend — with the damages set to rise by 2016 to more than $41 billion. In the U.S,. ad blocking apparently will cost advertisers

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview of bulk email restrictions from Google, Yahoo and Microsoft. On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk email