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This article was co-authored with Lucas Walshe, digital analytics consultant at fifty-five. Privacy is becoming increasingly important in the U.S. With more than 20 states now enforcing privacy laws, companies face a patchwork of regulatory requirements, further complicated by limited case law and formal guidance. However, the state leading the way — California — has […]

Did you know technical debt costs global enterprises approximately $400 million annually? It’s a staggering amount of money, and that debt arises from — among other things —  a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems.  Technical debt can accumulate practically anywhere in

AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content output, but users still arrive

Marketing organizations have never had more visibility into performance. Dashboards track campaigns in real time, attribution models connect touchpoints to revenue and project management systems quantify output, timelines and cost efficiency with precision. Yet when it comes to creative work, measurement often narrows instead of expands. Creative teams are typically evaluated by throughput — how

Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the

A client I’ve been creating online content for recently asked me to shift priorities. Instead of writing for traditional SEO first, they want me to focus on AEO first, with SEO as a secondary consideration. I understand the logic. Discovery is changing. Content isn’t just competing for blue links anymore. It’s competing to be cited

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How should B2B organizations architect data governance and consent models to support full‑funnel AI applications across marketing and sales systems? MarTechBot’s answer:

The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot or the most cinematic brand anthem. It was a pointed message embedded in one of the game’s most self-aware ads. In attempting to position itself against a rival, Claude revealed a line the

Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal in Salesforce’s latest State of Marketing report. The AI revolution in marketing is already operational. Nearly 4,500 marketers surveyed globally confirm that expectations are rising faster than most

Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say we can’t afford to be so soft anymore. I couldn’t disagree more, and I urge my fellow marketers not to abandon these values. The COVID-19 pandemic showed us how important they are. With the turmoil