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Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives?  The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from the C-suite and one level […]

Are you watching your team’s creative operations buckle under mounting pressure? You’re not alone. As project complexity skyrockets and client demands intensify, creative leaders face an unprecedented challenge: scaling operations without sacrificing quality or burning out teams.  The solution isn’t working harder, rather, it’s working smarter with technology that transforms your entire content lifecycle. Here’s

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Which emerging ecommerce applications beyond the traditional CRM, analytics and CMS are becoming table stakes for B2B-focused ecommerce strategies? MarTechBot’s answer: Great

Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than

Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you their preferences. Then they have to start over when they reach the next department. You know this is broken, so does everyone else. But the question most organizations get

We’ve updated our page on Agentforce with details of the Agentforce Contact Center release. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. 

Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. Traditional creative testing has always been a bit of a guessing game. You show people your ad, ask them if they like it and hope their

I was traveling for work and used my credit card in two different states within 24 hours. That wasn’t typical for me, but it made sense given the route I was driving.  Apparently, the combination of multiple states and an unusual purchase pattern was enough to trigger my credit card to be declined at the

AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust is not. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60% now use AI tools at least