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Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is just an opportunity.” What happens […]

AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool. Consumer excitement declined by 7%,

Over the past few decades, digital marketing has settled into a stable system. While it spans SEO, content marketing, social media, and digital advertising, many programs have relied on a predictable core that didn’t always use every available channel. This gave digital marketers a sense of predictability and comfort. For years, teams stuck with what

Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader operational perspective can improve speed to market, conversion rates, and customer satisfaction. This is where martech practitioners can shine. Like many other professionals, we frequently work across organizational and technical boundaries.

Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people behind your company, that sets the direction and creates the value. That kind of trust exists only between humans. This level of trust can only be earned.

As a strategist, I never thought I’d say this, but we need to stop talking about blue sky. A north star is important. A roadmap to get there is critical. But the vision — regardless of whether it’s five years or five weeks out — needs to be paired with the operational and technical realities

Litigation and legislation around AI and copyright have been slowly heating up over the last few years, but recently, the U.S. Senate read a bill sponsored by presidential allies with bipartisan support.  As copyright enforcement shifts out of legal teams and into the systems that manage content, rights, and distribution, DAM is becoming the control

Everybody loves a winner, especially a winning test in email marketing. You know the feeling. The winner gives you clarity and confidence. You feel as if you’ve finally figured something out. It’s the holy grail of testing! You ran an A/B test on a campaign, one version outperformed the other, and now you have direction

Return on ad spend (ROAS) has long been the default metric for evaluating marketing performance. It’s simple, immediate, and easy to communicate: dollars in versus dollars out. But simplicity can be misleading. As the digital ecosystem becomes more complex and organizations demand clearer accountability for growth, ROAS alone is no longer sufficient. Performance marketing is