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B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded and it’s safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024–2026), […]

Every year, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing anymore — it’s often the star of the show. What started as automation and personalization has evolved into AI systems that plan, execute, optimize and measure performance in real time. From dynamic ad creative to media buying and attribution, AI

Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with impressions, clicks, engagement rates and conversion metrics. Yet many CMOs, VPs and directors of marketing still face the same uncomfortable question in the boardroom: “How is marketing actually

How do you create brand meaning that’s algorithm-proof? By creating moments so meaningful that when the customer’s need returns, the brand does too, without any algorithmic assistance. I call it appreciated generosity. In a marketing world increasingly optimized by AI, personalization engines and predictive systems, it’s tempting to believe relevance can be engineered entirely through

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Add MarTech to your Google News feed.     About the author Mike Pastore is the Head of Content & Media at Third

TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding the company’s footprint in the E.U., where RealNetworks has a strong foothold. To understand the strategy at work here, you likely need only look at

Three out of four marketers say their current approaches to measurement — including attribution, incrementality and media mix modeling — aren’t delivering the speed, accuracy or trust they need. That’s the top finding from the “State of Data 2026” report by the IAB and BWG Global. Further proof, if any was needed, that marketing leaders

Over the last decade, I’ve watched MOps teams add more and more tools to their stack, yet somehow the work never gets easier. The requests still pile up. Priorities still shift daily. Stakeholders still bypass the process. And the team still feels like it’s drowning. Here’s what I’ve learned: the difference between a struggling MOps

For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the rules for marketers. We’ve used AI as part of ad creation or planning for years across Google, LinkedIn and paid social. But