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Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to slip. But it actually keeps growing. According to Gartner’s 2025 CMO Spend Survey, email accounted for 7.4% of total digital marketing spend — making it the only owned or earned channel to grow its budget […]

Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level marketers are expected to do. AI’s deep research tools can generate comprehensive audience assessments, map competitive landscapes and audit SEO content gaps that used to require days, if not weeks, of manual labor. Doing this requires taking

ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features. The new capabilities expand on ActiveCampaign’s vision for an AI-enabled approach to marketing automation for SMBs.  Benchmark your campaigns against your peers ActiveCampaign’s new AI Performance Intelligence continuously analyzes campaign and automation performance against billions of signals across the platform,

There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking past each other. It goes something like this: the CMO says the pipeline looks healthy. The head of sales says the forecast is solid. The CFO says the numbers don’t add up. Someone in RevOps

In B2B marketing, deals are usually decided before the funnel begins. The vendor that shapes how buyers define the problem wins before evaluation starts. The Nobel Prize-winning psychologist Daniel Kahneman proved that every decision runs on two systems at once: System 1 is fast, intuitive thinking that shapes initial preference. It’s the brand that comes to

AI is making its way into online retail for both consumers and sellers.  Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.  But true AI shopping agents are still rare to find, at least for now.  In this episode we’re talking to Grant

Much of the news in the February 2026 release notes for Adobe Marketo Engage focused on its Email Designer tool, which debuted early last year. But among the deprecations listed in the February 2026 release notes was the Marketo SEO feature. It will be deprecated as of March 31, 2026, and users who want to

Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models? This stems from a growing worry about introducing bias when building prompts and formatting queries. The bias can stem

We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to help us better connect with email subscribers.  While personalization can drive conversions, retention and growth, ultra-personalized campaigns can also feel creepy or intrusive to consumers. Do we need to scale back on

Small business teams often move faster than their tools allow. Sales, marketing and service responsibilities frequently sit with the same people, and switching between systems to find customer context slows everything down. Salesforce is trying to close that gap by bringing artificial intelligence directly into Salesforce Suites, its CRM designed for small businesses and startups.