Admin

Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer because your systems didn’t recognize them across channels. These aren’t edge cases. They’re symptoms of broken identity data. In 2026, with 54% of mobile impressions and 36% of […]

We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel at the MarTech Conference — moderated by Janet Driscoll Miller, president and CEO at Marketing Mojo — highlighted that visibility isn’t disappearing; it’s just moving. Sara Resnick, global lead of

Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers.  The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds. Many

If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article. I’m getting bombarded with brand marketers’ questions about how to get AEO traction these days.

Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction on Google properties. The merchant

Around Q3 of last year, I started hearing the word “context” pop up in many of my conversations. It was noticeable because previously, data was all anyone wanted to talk about.  We all know how the vocabulary of the business world works. When everyone starts talking about something, we come up with a different word

Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from search alone — while AI systems ingest and summarize their content at scale. The imbalance has been obvious. The infrastructure to power AI is highly commercialized. The information feeding it is not. The IAB Tech

If you’ve led marketing long enough, you’ve lived this moment. You’re in a quarterly review meeting. Revenue’s under pressure, the pipeline isn’t where leadership expected it to be and everyone’s looking for answers. You open the deck and walk through the slides — multi-touch attribution, channel performance, funnel conversion, dashboards glowing with influence. You explain

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How might adopting an open semantic data standard like OSI change martech vendor selection and integration RFP processes? MarTechBot’s answer: The adoption

Here’s a question every marketing leader should be asking right now: How healthy are your customer relationships? Not your campaigns, not your channels but the actual relationships.  It’s a harder question than it sounds. Most organizations have spent the last two decades building around channels.   Email had a team. Social had a team. In-store, ecommerce,