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Today’s digital environment is unforgiving for global brands. The fallout of short-sighted strategy choices, misinformation, negative coverage and overlooked executive reputation gets amplified tenfold in search and chat. As generative AI becomes the primary interface between audiences and information, brands face a growing risk: AI systems speak based on the information they see and trust. […]

The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create, measure and manage email. AI was once used mainly to detect spam. Now it summarizes email content and acts as a key channel for agents. Email is becoming the connective tissue

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: “Join our webinar.” “Download our whitepaper.” “Come visit us at Booth 431.” Yawn. Nobody cares. This kind of content is completely out of

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and no-code

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free.  Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend.  The March event will follow a similar format to

Updated with details on TikTok’s new US-based ownership. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of

IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. The plan focuses on extending existing standards with new agentic and high-performance protocols, rather than creating entirely new ones, to support secure and interoperable agentic execution. To move faster, the

Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It felt like I was constantly cartwheeling from one thing to another, from the news to the stock market, the impact

I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump signed an executive order aimed at blocking U.S. states from creating their own AI laws, directing federal agencies to

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Want to ask your own question of MarTechBot? Give it a try. To increase brand visibility in large language model outputs like