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Loyal readers will recall with fondness that I wrote recently about Dumb-Assed Ideas and how they somehow get to market despite being reviewed and approved by adults who ought to know better. Here is one that could be headed for the Dumb-assed Hall of Shame. Royal Mail is the primary postal service for the U.K. (think […]

I just returned from Cannes Lions with a slight aversion to the Carlton terrace (in one day,  eight hours straight, 12 meetings and more bottles of wine on the bill than could possibly have been consumed!), a wonder at the amount of different attention-seeking marketing techniques (from Bentleys to helicopters) and a single unanswered question

The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey orchestration is evolving into a dynamic, adaptive AI-powered ecosystem that responds to individual context, anticipates consumer needs and blurs the lines between the digital and physical experience.

Umair Haque, the director of the Havas Media Lab, “which has a charter to develop experiments with venture capitalists, start-ups, and clients to find new ways of reaching consumers in digital channels,” has written (in a personal blog apparently not related to Havas)  a provocative argument against the sharing economy, which he calls the Servitude Bubble.

As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a quiet shift is challenging enterprise control and governance — the rise of shadow DAMs. These systems mimic core DAM functions yet operate outside official frameworks. This year, the

A marketing technology company fielded a study that — SURPRISE! — found that marketing technology has grown and impacted the lives of CMOs. Said a story on the study: “About half (49%) of respondents think that their responsibilities will continue to rely on marketing technology the same amount in the next five years, while 38%