Admin

For most of its existence, martech was defined by constant change. Marketers regularly replaced core systems. Vendors competed on features. Switching platforms — even critical ones — was routine. That pattern has broken, and the break is visible in the data. The 2025 MarTech Replacement Survey shows a sharp drop in replacement activity across major […]

HubSpot invented inbound marketing and guided marketers through the SEO revolution. Now, in the new world of AI discovery, we’re giving marketers the tools to track, understand, and improve how their business appears in LLMs, powered by their customer data Today, HubSpot is launching a new solution that shows marketers how their business appears across answer

The pressure to adopt AI often clashes with the reality of maintaining a brand that still feels human. It is a common struggle: you are caught between the need for rapid innovation and the fear of disrupting workflows that your team spent years perfecting. At the May 6th MarTech Conference, the session “AI + human

The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly who we wanted to reach. We couldn’t afford to target them precisely. We got responses, and we got leads, but the leads didn’t convert. The following year, we tried

“Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any other precious resource. There’s little argument about its importance. We also invest heavily in data. Our MAPs, CRMs, CDPs, and endless martech tools consume a significant portion

Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to

There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the days of high volume and high hopes — where a little bit of budget could guarantee a steady stream of leads handed off to the sales team. The premise was a

Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing. It is also rolling out updates designed to help advertisers stay visible as AI agents take on a larger role in discovery and transactions. The changes span measurement, commerce, and media, and they point in

We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully autonomous execution. Marketing is leading the charge by testing, piloting, and purchasing faster than any other function. But there’s a huge gap between buying AI and operationalizing it. According to Salesforce’s latest

AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being restructured. Vendors are being evaluated almost exclusively through the lens of how “AI-powered” they appear. There is a growing assumption that once the right models are in place, performance will follow. Better targeting. Smarter segmentation.