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I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. It referenced a few companies that are already creating content and automating its distribution. So I looked up one of the companies, which said its “freelance network covers over 60 countries […]

By now, as I have, you’ve read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn’t care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans (or the Poles or the Estonians).

I am scheduled to be the “parent speaker” at a dinner for the seniors graduating from my son’s high school. This is like getting the “$10 for second place in the beauty contest” card in Monopoly — but since it is not the commencement address, it means I don’t have to provide any practical advice

Nearly everyone attached to a microphone at a conclave having anything whatsoever to do with advertising feels somehow compelled to say at some point that their mission in life is to “serve the right ad, to the right person, at the right time.” It has become the industry mantra for the 21st century, with the

You have probably never heard of Tele-Media Corporation and its affiliates, but according to its Web site, the company has “grown from a single system cable operation into one of the industry’s largest privately held communication companies, focused on broadband cable and radio broadcasting.” This company happens to be the cable and Internet provider for

I am not a big hockey fan because 1) I grew up in the South, where when it got cold you went inside and drank bourbon until it warmed up again in March; and 2) one of my kids played travel hockey, which was a hellish life of weekend tournaments 300 miles away and 5

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, “I copy my notes into ChatGPT, get a response and paste it back into

Each time I read that as a consumer I am “on a journey through the funnel,” I suddenly feel exhausted. Not just from the “journey” either, but from the increasingly tired notion that each time I buy something I go through various “stages” of abstract notions like “awareness” and “desire” before I slap down my

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains