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(This is the second in a three-part series about Hermes Agent and similar agent harnesses. Part 1 introduced the problem of token caps and the case for owned context. Part 3 will cover getting Hermes Desktop up and running — the setup, skills, and workflows.) Chaining AI tasks together — pulling a Salesforce record, checking […]

Every sales and marketing effort comes down to the same goal: getting someone to take action — register for a webinar, download a case study, attend a dinner, request a demo, make a decision. Simple enough on paper, so why is it so hard? The honest answer is one most sales and marketing teams don’t

Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered analytics, commerce channels, content engines, partner networks, and emerging digital experiences.  The possibilities for personalization, agility, and growth are unprecedented. With that opportunity comes a new kind of challenge: ecosystems that are more

A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had dropped, but that wasn’t the first question worth asking anymore. The real question was whether buyers could still find the brand when they asked ChatGPT, Google’s AI Mode, or another

AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that they’re using it reactively instead of strategically. Instead of streamlining work, they’re creating new friction. I’ve watched clients adopt an AI tool because everyone else is, without

Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests some of those rules may be hurting performance instead of helping it. Researchers at the University of Helsinki analyzed 31,812 marketing email subject lines sent a combined

Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes matter less than they used to. Which means the audience-building tactics that performance marketers spent years perfecting matter less as Meta’s algorithms improve. Where does that leave us? It leaves us

Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned. In this episode of Conversations with MarTech, Abby Strong, chief market

HubSpot’s acquisition of Warmly yesterday is another example of CRMs evolving into systems that identify buying opportunities, recommend the next step, and even take action on their own. Warmly is best known for identifying individual website visitors and using AI agents to help sales teams engage them. For HubSpot, this isn’t just another AI feature.

A vendor rep is in your conference room with a slide titled “Migration Roadmap.” She’s drawn an arrow from your marketing automation platform to hers, with a timeline underneath that runs well into next year and a number at the bottom with a comma you weren’t expecting. The pitch is good. The scoring models are