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I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, NC, had a title too good to pass up.  What I didn’t expect was to be the only marketer among 2,500 developers, nodding along as whurly (yes, that’s […]

Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution. At the May 6th MarTech Conference, the session “The art of doing more with less: The

The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity continue to climb, the chokepoint is likely in the systems required to manage, adapt, and distribute content at scale. Let’s start with content volume, because it’s at the root

There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As AI lowers the barriers to building custom tools and the per-seat SaaS model starts to show its limits, marketers are reassessing which platforms earn their

SailPoint’s AI agent research found that 80% of organizations report their AI agents took unintended actions. Only 44% have formal governance policies in place. That 36-point gap is not a bug. It is the default operating state of most AI deployments right now. And the fix most teams reach for first makes it worse. Why

Marketers were among the first professionals to genuinely embrace generative AI. We opened ChatGPT, typed something, and got a result that was kind of amazing. We were among the first to have AI “wow” moments, and started weaving LLMs into our days. By most measures, marketing led the early adoption curve. And then, somewhere along

Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The solution is a more systematic approach to building workflows and campaigns. Clogged with a jumble of workflows and drafted, but never published emails, the automation environment

The reality of managing a modern marketing stack is that a shaky data foundation makes every bold campaign feel like a gamble. For the teams tasked with syncing systems and reconciling messy spreadsheets, the pressure to be perfect is a constant hurdle. The session “The confidence layer: Building data foundations marketers can trust” at the

We’re primed to spot problems and fix them, but we sometimes forget to see what’s going right. Take this example: I watched Janeen propose a new operational process to the marketing leadership team. I was impressed by her clarity, persuasiveness, and how she demonstrated value. Her proposal was unanimously accepted. Afterward, I asked her how

The buy and vibe code approach is generating a lot of buzz. But this strategy raises significant concerns around who’s accountable for maintaining platforms modified via vibe coding.  As software companies consider how to respond to this approach, they should look to proven models. Analyzing how popular open-source communities operate may offer a perspective on