The pressure to adopt AI often clashes with the reality of maintaining a brand that still feels human. It is a common struggle: you are caught between the need for rapid innovation and the fear of disrupting workflows that your team spent years perfecting.
At the May 6th MarTech Conference, the session “AI + human ingenuity: Where creative and technical teams meet” cuts through the hype to focus on the reality. Moderated by Marc Sirkin, founder and CEO of Marc Sirkin Consulting, this panel brings together leaders who are actively navigating these operational shifts:
- Greg Boone, CEO of Walk West.
- Peter Isaacson, CMO at Invoca.
- Kate Roberts, senior director, strategic accounts and managed solutions at Cella by Randstad Digital.
These experts will explore how creative and technical teams can work in sync — positioning AI not as a replacement, but as a force multiplier for your best ideas.
The discussion will move beyond theory to address the hurdles your team faces every morning. From embedding AI copilots into existing stacks to establishing guardrails that protect your brand integrity, this session provides a path forward for practitioners ready to build.
Attendess will gain practical guidance on how to:
- Integrate AI tools into workflows without stalling established processes.
- Refine and protect brand voice when using AI-augmented content.
- Foster a team culture that replaces uncertainty with experimentation.
If you’re working to align creative vision with technical execution, this session offers a grounded look at making that partnership successful. Join the conversation on May 6 to learn how to bring your teams and technology together to unlock smarter, more confident marketing.
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
